Do You Need a Great Bookkeeping Logo?
In the U.S. there are over 2 million bookkeepers. While it may be true that most bookkeepers are employed in-house by many different companies, some individuals still own their private companies. Whether you are employed by a company or have your own private practice, it is important to understand the value of having a good bookkeeping logo.
Basic Logo Design
Normal people tend to form immediate impressions of the people they meet or see for the first time. In business dealings, things behave the same way. You don’t want to leave a prospective client with a first impression they wouldn’t want to remember about your bookkeeping company.
What is the best way to get that good first impression from your potential client? Make a very appealing logo. There are things you should avoid like colors that are too bright. A minimalist approach to design is a good approach.
What is your first impression when you are looking at your company’s own letterhead? If your company logo doesn’t clearly represent your company’s vision or what your brand stands for, then redesign it.
Having a Standout Logo
Logos are not as important to tech companies as compared to bookkeeping companies. Tech companies are hired because they can deliver solutions.
On the other hand, in bookkeeping tasks are simple, there is not much need for innovation.
You need to offer your prospective clients something more. A strong brand is a good advertisement to your prospective clients. A great logo can get that job done for your company.
Reaching the Top
A great logo serves you not only with respect to your prospective clients, but it also send a message to your competitors. History bears record to the countless bookkeepers who have attempted but failed to come up with the prized logo. This is the reason why a great, well-crafted logo earn the respect of every other bookkeeper and accountant in town.
This is an effective way to climb up in the leader board in the field of bookkeeping. This should result in your company getting more clients.
Can You Come Up with the Logo?
Creativity is one of the lowest requirements in order to become a bookkeeper. If you have a creative mind, you may earn the respect of co-workers in other departments who have an affinity to creative people. Wouldn’t it be good to be able to showcase your creative side by presenting to others your company’s great logo?
There are a lot of ingredients that goes into the making of a great logo: a clear and creative mind, understanding color, mastery of what your brand stands for, and above all, the tools of the trade. You might not succeed the first time, but keep trying. If you are not happy at first, go back to the drawing boards. Play around with your logo until you get it right. Soon enough you will reap the great reward.