Just recently, many consumers prefer authenticity than the conventional advertising models. Because of this, consumers are depending on ratings, testimonials and reviews from brand users to ensure that what they’re buying for their money is a worth it purchase. The more effective your marketing effort is, the more it becomes harder in today’s time. This is the reason why many people are turning into brand advocates and it makes sense.
Whether you believe it or not, brands do have the power of retaining customers for long stretch of time by just orienting their marketing campaigns among different people. Influencer marketing is a concept in which the most powerful way of placing the message of the brand before interested viewer is through trust.
As being a consumer, why don’t you ask yourself; do you prefer to buy a product that is being recommended by a video you saw or by a friend as they’re trying or testing certain items. Whether you believe it or not, according to statistics, 92 percent of consumers prefer buying items that are recommended by others even though they don’t know the person. This is the reason why 65 percent of brands are now taking advantage of this strategy as it really shows results and it works. If you’re seeking for ways of boosting your business conversion, then you can highly depend on this approach.
Fact is, around 88 percent of promotes tell friends of a certain brand that sponsored them and 72 percent are sharing additional posts about their sponsors outside the agreement that’s in environment of contractual.
It is your responsibility now to search for social media authorities who would be happy to present your brand to their fan base or followers. You must never underestimate the things that they can do because these promoters do have millions of followers by simply engaging their followers into your business, it can give it a push that it needs to make more sales and achieve success.
On the other hand, businesses and brands as well should be careful with who they will pick as promoter, at the same time they assess how the message will be presented among their market. Otherwise, influencer marketing idea may just fail and beat the purpose of working with one. Aside from that, this is the reason why genuine intent and relevance for influencer marketing is oftentimes frowned upon. But one thing’s for sure, influencer marketing is there and it’s taking the market by storm whether you like it or not. Consider taking partnership with influencer marketers if you like your business to have a voice and be seen as an authority.